Full course description
Course Rationale
In this course participants will gain an understanding of the safari planning and management industry. Starting with an exploration of the diverse world of safaris and lodging options, this serves as the foundational knowledge for diving into more specialized areas. The focus then shifts to practical application, emphasizing the creation of safe, enjoyable, and guest-friendly safari experiences that seamlessly translate theory into real-world execution.
As participants progress, they will delve into the role of managing Safari Lodges and camps, acquiring the skills and insights needed for effective operations and ensuring guests have a comfortable and memorable stay. Participants will learn strategies for successfully marketing and promoting their safari business, attracting guests, increasing bookings, and ensuring long-term growth and success in this dynamic industry.
Learning Outcomes
- Identify Various Safari Types
- Evaluate Lodging Options
- Design Safari Experiences
- Operate a Safari Lodge
- Market Safari Ventures
- Implement Safety Protocols
- Foster Environmental Stewardship
- Navigate Legal and Ethical Aspects
- Utilise Technology in Safari Operations
- Conduct Financial Management
Topics Covered
- Understand the different types of safaris and lodging options available.
- Plan a safe, enjoyable, and guest-friendly safari experience.
- Manage a safari lodge or camp effectively.
- Market and promote a safari business successfully
By the end of this course, participants will be able to:
- Understand and distinguish between the different types of safaris (such as photographic, walking, birding, and adventure safaris) and the unique characteristics and requirements of each.
- Assess and select appropriate lodging options ranging from luxury lodges to rustic tented camps, considering factors such as location, amenities, guest needs, and environmental impact.
- Plan and organise safe, engaging, and environmentally sustainable safari experiences tailored to meet the preferences and expectations of diverse guests.
- Manage the day-to-day operations of a safari lodge with efficiency, ensuring high standards of guest service while maintaining staff welfare and adhering to conservation principles.
- Develop and execute effective marketing and promotional strategies to attract a target audience to a safari business, utilising various platforms and marketing tools.
- Apply comprehensive safety measures for both guests and staff, including emergency response planning, wildlife interaction guidelines, and health precautions.
- Promote and practice sustainable tourism by implementing eco-friendly policies and educating guests on conservation efforts and the ecological significance of the safari environment.
- Navigate the legal, ethical, and cultural considerations in safari operations, ensuring compliance with local and international regulations and respect for indigenous communities and customs.
- Leverage technology to enhance the safari experience, improve operational efficiency, and maintain communication with guests, staff, and external partners.
- Oversee the financial aspects of running a safari business, including budgeting, pricing strategies, and financial reporting, to ensure profitability and sustainability.